The Internet and the multimedia have revolutionized communication between people and companies. The marketing of a company’s products and services has been deeply changed due to the Internet and the way a company is presenting itself on it to potential customers and curious visitors. People all around the world use the Internet to communicate with other people, find information and buy products and services on the Internet.
That has created new conditions and challenges for companies that nowadays must communicate more than ever with their customers and co-operators in another language when worldwide trading is expanding.
Companies need very good knowledge about other markets before a company can introduce itself on a new one, if it is abroad or on a domestic market. A company needs the most stylish and informative advertising to reach new customers, both in adverts and brochures.
It is those 4 different marketing components – the web site, translations, advertising and consulting related to marketing – that make the pillars of the bridges that BMJ Aktiv builds to its customers.
Why having your company on the Internet?
Get a web site to your company
A web site does not need to involve massive investments to reach customers and interested people. Thanks to our knowledge, we can always bring together easy access to a company through the Internet with profitable investments thanks to adapted solutions to each customer.
The language – an important tool in international trading
It is those four conditions that are always followed when BMJ Aktiv is working on a translation task.
Advertising
Consulting
The Internet has become an unavoidable part of people’s everyday life. People all around the world have access to the Internet. It has become a reflex for many people to search for information about a company or an authority on the search engines, as for products or services. It is the web site with a clear and practical shape that quickly yields fluent information. Do you want to be seen from any computer in the world, at any time of the day, have your shop open on-line when your store or office is closed and present yourself and your business in the major languages of the world? We can make it possible, thanks to our know-how in web design, counseling, advertising and translation.
BMJ Aktiv helps your company to be seen on the Internet. We develop professional and user-friendly solutions adapted to the needs and demands of our customers at very competitive prices, so that bigger and smaller companies have a web site adapted to their visitors. Beyond designing the web site, we work up pictures and all text material to be put on the web site, so that design and marketing fade together.
Communicating in appropriate business language when presenting products and services abroad involves several conditions. The first condition is that the language must be adapted to the text and the country it is going to be presented. A language is so varying and bound to a specific region that it is compulsory to always consider the specificities of the language community one is aiming at. The other condition is that the quality of the language must be very high. A document containing errors and literal translations irritates the reader and gives a mean reputation to the company presenting a badly translated text. The third condition is that the language must be fluent and adapted to the text presented. The fourth is to always respect the allusions and meanings of the original text, so that the translated text is only a transposition of the original text in another language.
For some people, adverts are just useless rubbish that trash and are a threat for the environment. To others, it is a drop in the ocean among other adverts. For a third category, adverts are an important channel that yields information to people about any service or product. For this category, all advertising must be straight and “tell as much as possible in little space”. That is the philosophy of BMJ Aktiv, based on creating advertising products that tell very concisely what a company offers its customers.
A recently started company or a company intending to establish abroad has often questions about how the new market works. Which are the selling rules in the new country? How should the company be presented on the market? How should the products or services be presented? Do they have a future on that market? For the accustomed marketing director working on a given market, those questions are no mystery any longer. But for the newcomer on the market, those questions are crucial. That is why BMJ Aktiv assists companies in their establishment on the new market in Sweden or in Europe, thanks to our knowledge in marketing customs in other countries. By using our services, companies can be sure to get what they without losing time.
